Targeted audience segmentation to maximize reach and minimize waste in advertising recently took a major leap forward with the launch of purchase-based segmentation from Commerce Signals. A Verisk Financial business, Commerce Signals is a leading source of purchase behavior data based on credit and debit card transactions.
Commerce Signals has been forming strategic partnerships with some of the industry’s leading media platforms for planning and transacting targeted advertising, most recently Samsung Ads. The partnership combines Samsung’s deep insights into the viewing behavior of Samsung video on-demand households with the rich purchase-based data of Commerce Signals to help advertisers efficiently reach custom audiences across a wide-range purchase criteria, such as specific retail categories, travel & hospitality, quick serve restaurants, and online and in-store purchase behavior.
Commerce Signals has a permissioned and anonymized view of credit and debit card spending behavior from some 40 million U.S. households. The data covers everywhere cards are used from retail and online purchases to streaming services and ride sharing. The result is unmatched levels of reach and accuracy for marketers, who can now target up to 162 million consumers with 90+ percent accuracy using Commerce Signals Transaction-based Audiences. Commerce Signals’ granular data can also be segmented by geography and other criteria.
These purchase-based audiences are now powering solutions from a variety of leading media and media evaluation services. Over 500 custom Commerce Signals audiences can also be purchased from the LiveRamp Data Store and integrated into programmatic and direct advertising campaigns across a wide range of online, mobile and addressable television networks, resulting in more efficient media buys and greater incremental revenue for advertisers.