Unity launches Unity Metacast
October 8, 2021
Unity, a platform for creating and operating interactive, real-time 3D (RT3D) content, has unveiled Unity Metacast, an innovative new platform that will lead the real-time 3D (RT3D) evolution for professional sports. Unity Metacast is a RT3D sports platform for creating and delivering interactive content, direct to the consumer. UFC, the leading mixed martial arts organization, and one of the most popular sports brands in the world, will collaborate on research and development of potential applications for Unity Metacast within UFC content.
Unity Metacast uses volumetric technology, which encompasses the process of capturing, viewing, and interacting with the real-world, from moving people to static objects, in 3D. This content can then be viewed from any angle, in real time, giving audiences the ability to see every bead of sweat, blow, takedown and submission, as if they were going toe-to-toe on the famous Octagon canvas themselves.
“The future of experiencing sports is about freedom, choice & interactivity, and consumers are no longer satisfied with being fed linear 2D content,” said Peter Moore, Senior VP and General Manager, Sports & Live Entertainment, Unity. “’I’m excited to launch a brand new division for Unity, and with Metacast we plan to lead the real-time evolution of sports. Having another global innovator in UFC exploring how to use this technology to enhance their content, will help usher in a new era of interactivity for fans all over the globe, forever changing how we watch and engage with the sports we love.”
Unity and UFC, known for their respective innovation, are collaborating to explore the many possibilities Unity Metacast brings to the world of sports and live entertainment. Revolutionizing sports management, participation and consumption, Unity Metacast will power a truly interactive second screen experience for fans, enriched storytelling tools for broadcasters, and data analytics for teams, coaches and athletes along with the chance to create more meaningful and impressionable marketing campaigns.
“One of our brand maxims is ‘Be First’ and this collaboration with Unity is a great example of how we want to be first to use this technology to enhance the UFC experience for our fans,” said Lawrence Epstein, UFC Chief Operating Officer. “We look forward to exploring the opportunities with Peter and his team to determine the best ways to integrate real-time 3D within UFC content.”
Unity Metacast is part of Unity’s new Sports & Live Entertainment Division led by games industry veteran and former Liverpool Football Club CEO, Peter Moore. Peter has more than 30 years of experience in gaming, entertainment, and consumer products. This division’s mission is to redefine the way the world interacts with sports & live entertainment.