Apple introduces Apple Music Voice Plan
October 19, 2021
Apple has announced the Apple Music Voice Plan, a new subscription tier for Apple Music designed around the power of AI assistant Siri. The Apple Music Voice Plan offers subscribers access to the service’s catalogue of 90 million songs; tens of thousands of playlists, including hundreds of brand new mood and activity playlists, personalised mixes, and genre stations; as well as Apple Music Radio — all through Siri for £4.99 per month.
“Apple Music and Siri are natural partners and already work seamlessly together,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “With Siri actively used on hundreds of millions of devices worldwide, we are thrilled to add this new plan that delivers an effortless music experience just by using your voice and makes Apple Music accessible to even more people around the world.”
Users can subscribe to the Apple Music Voice Plan through Siri by saying “Hey Siri, start my Apple Music Voice trial,” or by signing up through the Apple Music app. Once subscribed to the Apple Music Voice Plan, users can request music be played across all of their Siri-enabled devices, including HomePod mini, AirPods, iPhone, or any other Apple device, and when using CarPlay.
Apple Music is also adding hundreds of new mood and activity playlists created by Apple Music’s editorial experts that are fully optimised just for voice. Subscribers can ask Siri to “Play the dinner party playlist,” “Play something chill,” or even “Play more like this” for a truly personalised music experience. These new playlists are available to every subscriber of any Apple Music plan — and make using Apple Music, together with Siri, even better. Subscribers to the Apple Music Voice Plan will also have access to Apple Music’s entire lineup of playlists, including favourites like New Music Daily, The Agenda, Today’s Hits, A-List Pop, danceXL and more.
The Apple Music Voice Plan will be available later this autumn in 17 countries and regions, including the UK, the US, Australia, Austria, Canada, China, France, Germany, Hong Kong, India, Ireland, Italy, Japan, Mexico, New Zealand, Spain and Taiwan.
Apple Music Voice Plan subscribers will get a customised in-app experience with suggestions based on the listener’s music preferences and a queue of recently played music through Siri. Within the app there will also be a dedicated section called “Just Ask Siri” where subscribers can learn tips to optimise Siri for Apple Music.