India: Pokémon on Voot Kids
October 19, 2021
By Nik Roseveare
Indian content platform Voot Kids has announced the addition of popular anime franchise Pokémon to its line-up in India. Voot Kids is now offering 21 movies and over 10,000+ minutes of Pokémon Anime series episodic content in India.
Ferzad Palia, Head – SVOD (Voot Select, Voot Kids) & International Business at Viacom18, commented: “At Voot Kids we aim at creating a wholesome experience for our young viewers to enjoy and fun learn from their favorite characters in a 100 per cent kid safe environment. This endeavor of ours has received significant impetus through last year with the kid’s fun learn category witnessing exponential demand growth. The addition of the vast Pokémon slate to our content repertoire will allow us to further widen our audience base and continue to be category leaders.”
Ashutosh Parekh, Head of Content – Voot Kids, added: “At Voot Kids we continue to build a roster of compelling stories fronted by top global and local characters. With the consumer at the heart for every initiative on the platform, this was the perfect opportunity to build on the fandom Pokémon holds in India, propelled by kids and those who are kids at heart. Undeniably, this evergreen anime franchise with multiple extensions has evolved to be very relevant to the today’s digital natives, with superlative story arcs and well etched characters that unify action – adventure with humor. The massive Pokémon blitz with 21 movies and over 10,000 minutes of Pokémon Anime Series will make Voot Kids the largest digital home of Pokémon in the country.”
“We are very excited to have partnered with Voot Kids and bring such a wide offering spanning movies and seasons to Pokémon fans in India. It is a treasure trove for a Pokémon fan to access digitally and we believe it will help build a deeper bond with fans”, says Jiggy George, Founder and CEO Dream Theatre, Master Licensing Agency for Pokémon in India and South Asia.
“With support from our partners at Voot kids, we have finally been able to release the 1-21 movies in India, we are thrilled to finally share our fans in India, the fun and excitement of the Pokémon movies. Voot kids and TPC are preparing other fun offerings. We hope more fans in India can be part of this experience”, said Susumu Fukunaga, Corporate Officer at The Pokémon Company.