Advanced Television

VumaTV launches globally with Red Bee

October 20, 2021

With support from global media services company Red Bee Media and its partner Nowtilus, VumaTV has launched globally via SVoD and AVoD.

The service was created by media entrepreneur and entertainment executive Alberto Marzan and is now available across all major devices and platforms, streaming over 1,200 hours of content in French, Spanish and English, including exclusive films, documentaries and shorts from over 50 international production houses.

“VumaTV was created for inquisitive audiences worldwide who demand authentic and true diversity in every aspect of their lives. Our viewers aren’t just searching for unique stories, they’re also driven by the richness of cultural experiences,” said Marzan,. “Working with an experienced partner like Red Bee, we can fully realise our vision and deliver these stories in broadcast quality with an excellent user experience to devices globally for free. The flexibility and scalability of Red Bee’s services, combined with the advertising technology from Nowtilus, is essential for providing our global audiences with content not available on other platforms.”

“VumaTV does not only serve a significant purpose in offering an arena for multiple perspectives and viewpoints, but the content also includes stunning productions, and we are looking forward to the growth of this global endeavor,” added Steve Russell, Chief Product Officer, Red Bee. “With Red Bee’s legacy in top tier broadcast delivery, combined with our comprehensive managed OTT services and the dynamic ad-tech from Nowtilus, we are fully prepared to take VumaTV to the next level.”

Using dynamic ad-insertion technology from Nowtilus, VumaTV will provide an advertising experience adapted to viewer preferences.

“Contributing to such a prestigious project is a real honor for us. The combination of VumaTV’s outstanding content, its valuable audiences, and the performance of Red Bee, is the perfect basis to apply our expertise in dynamic ad insertion,” said Patrick Knippel, Co-Founder and Managing Director at Nowtilus.

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