Cinedigm strikes deal with Looper

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Looper Insights, VOD analytics and optimization firm, has announced a new deal with Cinedigm.

Cinedigm, an independent streaming entertainment company, is the first to take advantage of Looper Insights’ latest release which ensures compliance and optimization of sales revenue for titles across their full digital release lifecycle from EST/VOD to now include SVOD and AVOD platforms.

Cinedigm initially launched with Looper Insights earlier this year to automate its storefront checks across all the major global and local OTT platforms in the US. Looper Insights also provides Cinedigm with actionable insights to optimize pricing, availability, artwork and merchandising.

Looper Insights’ platform has saved Cinedigm significant time and resources by automating a very time-consuming, manual process. This allows the company to function more efficiently, especially when releasing a large volume of digital titles each week,” said Tony Huidor, Chief Technology & Product Officer at Cinedigm. “Looper Insights’ technology fits in with our goal to utilize machine-based automation across our entire digital supply chain in order to scale our digital and OTT business faster.”

Lucas Bertrand, CEO of Looper Insights said: We love working with clients like Cinedigm who are at the forefront of building out new VOD distribution across the product lifecycle. The importance of this new addition for SVOD and AVOD tracking to our Vizibility solution cant be underestimated as we can now provide data on the entire lifecycle of any content owners IP. Its a solution that streamers and studios have been requesting and it is great to be able to deliver this unique solution to our industry.”


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