Linius, AWS boost fan engagement for Racing.com
October 27, 2021
Linius Technologies helps sport fans and the sporting rights owners index and tag videos of sporting events.
Linius collaborated with Amazon Web Services (AWS) to build its video virtualization platform using a microservices architecture to develop its unique globally patented Video Virtualization Engine (VVE). The technology platform unlocks video files, allowing its customers to expose and manipulate the flexible blocks of data within. End users can then search for a particular event, match, or player to make their own videos from a series of clips, rather than scrolling through an entire video searching for specific content.
The demand for highlights snippets after sporting events occur is huge. But what is considered a sports highlight by one fan is often seen as a non-event by others.
Bodies controlling the rights to sporting events have long seen delivery of personalized highlights as a potential value add to the sporting rights they own, to drive fan engagement. Sports rights owners’ have increasingly looked to satisfy this demand as video became a critical element of modern business strategies – the emerging view is that by 2022, online videos will make up more than 80% of all consumer internet traffic.