Advanced Television

TheViewPoint partners with Cinedigm

October 27, 2021

TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, has partnered with Cinedigm, an independent streaming company, to expand Cinedigm’s monetisation opportunities in the CTV space.

Through a diverse mix of premium SVoD services and dedicated AVoD and FAST channels, Cinedigm’s streaming portfolio includes indie films (Fandor), horror (Screambox & Bloody Disgusting), family entertainment (Dove Channel), as well as dedicated channels for iconic entertainers like Bob Ross (The Bob Ross Channel).

TheViewPoint’s programmatic selling solution, TVP Connect, will enable Cinedigm to manage its CTV ad inventory in a curated environment. Besides private ad exchange navigation, TVP Connect also offers functionality to host Interactive CTV ads that can engage viewers beyond ads’ runtime. This will help Cinedigm to strike deals with advertisers that use innovative advertising elements in their creatives, including gamification, QR codes, TV-text-to-mobile services, and more.

“Our key focus is to help publishers grow and maximize their earning potential. Cinedigm is an innovative publisher, with its finger firmly on the pulse of CTV development and is also dedicated to discovering the best advertising technologies. We’re excited to have become their partner and provide our programmatic selling solution TVP Connect, and we expect that our technical expertise will create significant monetisation opportunities,” said Keren Pass, Business Development Manager at TheViewPoint.

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