Advanced Television

Shop LC channel on SES

November 2, 2021

Shop LC GmbH, a subsidiary of VGL Global, has partnered with SES in a new multi-year agreement to broadcast its live commerce channel. Shop LC will be using SES’s satellites to reach millions of satellite TV households across Germany, Austria and Switzerland.

Shop LC delivers a premium shopping experience featuring a curated range of jewellery, cosmetics, home accessories, fashion and more. The new free-to-air 24/7 programme of Shop LC will be available in HD via SES’s prime TV neighbourhood of ASTRA 19.2 degrees East.

“With access to 17 million TV households in Germany alone, we are excited about this new partnership with Shop LC and helping the company build awareness and grow its sales through access to a broader European audience. In addition, our prime TV neighbourhood at 19.2 degrees East will ensure Shop LC’s programming is consistently delivered to millions of viewers with the highest quality image and sound,” said Christoph Mühleib, Managing Director of ASTRA Deutschland GmbH, part of SES.

“We have learnt a lot from the success of our sister channels and are now thrilled to join forces with SES. We are excited to offer a unique shopping experience in this new market and deliver the best quality products at the best price. This partnership will help us welcome new customers every day and contribute to our charity programme, ‘Your Purchase Feeds’,” said Deepak Mishra, Managing Director of Shop LC GmbH.

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