Edgecast brings discovery+ Channels to new streaming audience
November 4, 2021
Earlier this year, Discovery announced discovery+ Channels, which give fans a curated experience for programmes like 90 Day Fiancé, Fixer Upper, and more. discovery+ Channels feature curated and scheduled streaming episodes for lean-back viewing, and each title has its dedicated channel, such as the Property Brothers Channel.
Since its launch in January 2021, discovery+ has emerged as one of the fastest-growing OTT platforms reaching viewers on popular streaming devices, including desktop, mobile, tablet, and connected TV platforms with subscription and ad-supported monetization models.
“Our platform’s success is predicated by the way we engage our audience,” said Alan Ramaley, Vice President of Product, Global Video Platform at Discovery. “Live linear formats focused on popular content like House Hunters and Say Yes to the Dress keep our viewers watching longer and ensure their favorite programs are available whenever and wherever they want.”
As one of the world’s leading broadcasters, Discovery understood it needed to deploy new technologies to expand its audience reach and monetize its VoD assets. Discovery partnered with Edgecast, using its scheduling and syndication publishing capabilities to extend the discovery+ platform’s reach with the syndication of 11 discovery+ channels to new streaming services. Syndication empowers content owners to publish streams directly to the most popular distribution platforms. discovery+ can leverage the flexibility that Edgecast provides to support multiple monetization models and extend content reach to several devices and video content distributors, such as Prime Video.
“Our scheduling and syndication technology empowers discovery+ to curate seamless channel experiences for their audiences using assets from their VoD library,” said Ariff Sidi, General Manager and Chief Product Officer at Edgecast. “This breathes new life into large VoD libraries while simultaneously creating compelling ‘lean-back experiences that work incredibly well in increasingly popular connected TV environments.”