Advanced Television

Cinedigm selects WHATS’ON by MEDIAGENIX

November 10, 2021

Cinedigm, a leading global FAST (Free, Ad-Supported Streaming Television) independent streaming company, has chosen Media Business Management Platform WHATS’ON by MEDIAGENIX as the content programming solution to power its growing portfolio of ad-supported FAST channels.

Cinedigm will utilize the WHATS’ON platform to manage, schedule, and optimize content programming across the Company’s growing list of FAST channels. This will include family favorite Dove Channel, pop culture powerhouse CONtv and documentary destination Docurama. Cinedigm’s diverse channels offer a variety of genre programming, including independent films, horror films, anime, comedies, documentaries, reality TV, sports and more.

“MEDIAGENIX has a long track record of success in powering content workflows for both traditional broadcast & satellite/cable-based channels as well as streaming services. We look forward to utilizing their WHATS’ON platform to streamline and significantly scale our content programming workflow,” said Tony Huidor, Chief Technology & Product Officer of Cinedigm. “Specifically, we intend to leverage the WHATS’ON platform’s extensive programming capabilities to more efficiently manage and schedule our significant content portfolio and rapidly growing number of ad-supported FAST channels in a more efficient and automated manner. This is an important step in further spurring Cinedigm’s rapidly evolving FAST business, so we are excited to partner with MEDIAGENIX to help scale our FAST portfolio through their industry-leading platform WHATS’ON.”

“MEDIAGENIX is excited to work with Cinedigm, one of the industry leaders in the burgeoning FAST space, and we look forward to enabling Cinedigm to strengthen their growth in the coming years,” said Tim Waddingham, Senior Director of Business Development for MEDIAGENIX Americas. “OTT business models are maturing and increasingly embrace advertising through AVOD and FAST to accommodate changing viewer behavior. An increasing number of consumers who have grown used to accessing content via digital distribution show a great preference for programming that is offered free. As a Business Management Platform that seamlessly connects content, rights, and scheduling workflows across all distribution channels, Cinedigm can leverage our market-leading solution WHATS’ON.”

An innovator in the digital transformation of the entertainment industry for more than two decades, Cinedigm’s core mission is to entertain the world by building the world’s best portfolio of enthusiast channels and services for the streaming generation. Through a diverse mix of premium SVOD services and dedicated AVOD and FAST channels, Cinedigm’s streaming portfolio reaches indie film (Fandor), horror (Screambox & Bloody Disgusting) and family entertainment (Dove Channel), as well as dedicated channels for iconic entertainers, led by Bob Ross (The Bob Ross Channel) and soon Elvis Presley (The Elvis Presley Channel). Cinedigm’s ultimate goal is to build destinations that immerse viewers in the content they love while staying at the forefront of technology as the streaming industry continues to evolve.

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