DAZN launches DAZN X innovation hub

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DAZN Group, the  sports media company, has announced the launch of its innovation hub, DAZN X.

DAZN X was born out of DAZN Group’s acquisition of video streaming innovation company Texel, which employs 50 innovators in Tel-Aviv, Israel. DAZN X will operate as a global business unit across all DAZN’s core markets.

Bringing proprietary technology, invaluable expertise and new skills, the entire Texel team will join DAZN X to work alongside DAZN’s existing technology and product teams.

This acquisition aims to fast track DAZN’s ability to take the fan experience to the next level. DAZN X will focus on developing interactive and engaging content layers for fans as part of DAZN’s sports streaming service.

DAZN subscribers will soon be able to talk, share, shop and play with their friends and communities while live streaming premium sports content.

Shay Segev, DAZN Co-CEO, said: “We are here to revolutionise the sports viewing experience by making it more exciting, more sociable and engaging. Our acquisition of Texel and the launch of DAZN X significantly accelerates our strategy and positions us as the world’s leading sports innovator.”

CEO and co-founder of Texel, Amir Segev, added: “DAZN shares our vision of redefining the viewer experience by providing richer, more relevant and interactive content. We are immensely motivated as we join the fantastic teams at DAZN to innovate and reshape sports viewing for the better.”

Guy Zisman, CTO and co-founder of Texel, said: “DAZN subscribers can look forward to enjoying a seamless multi-screen socialized experience, delivered by our powerful proprietary cloud-based engagement technology.”


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