Advanced Television

MEDIAGENIX to open office in Sydney

November 10, 2021

MEDIAGENIX, the company behind market-leading Media Business Management Platform WHATS’ON, takes another step in its commitment to the Asia-Pacific region opening an office in Sydney to serve growing demand and strengthen their current market position in Australia and New Zealand.

Johan Vanmarcke, Managing Director MEDIAGENIX APAC, manages the offices in Bangkok, Singapore and Sydney as one team and heads Business Development in the whole APAC region. “The decision to open an office in Sydney came naturally as we continue to expand our business operations in the Australia & New Zealand region,” said Johan Vanmarcke. “The timing is right as the Australian and New Zealand media industry is transitioning to Digital First and MEDIAGENIX has a proven track record in helping media companies in this digital transformation journey. So we are there to help and we will grow as we go together with our existing and new clients in the region. It is in our DNA to be sensitive to our clients’ wish for proximity and the value this creates in building evolving solutions that enable our clients to increase their ROI in Content.”

Fabrice Maquignon, CEO of MEDIAGENIX, said: “This new office is the continuation of our strategy to serve every market as global leader in the field of innovative Content Supply Chain Management solutions. Proximity to our clients is key to us and we are looking forward to helping broadcasting and media companies in Australia and New Zealand streamline their operations, engage their audiences, monetize their content, and ultimately profitably grow their business.”

Vanmarcke added:  “We offer Australia & New Zealand based media companies the future-proof business management platform and the continuity they need. We are fully focused on our only product, and we will always keep investing in its continuous development, in close cooperation and co-creation with our clients. Working this way in a cross-cultural and multilingual environment is in the genes of MEDIAGENIX as the company has been working on an international level all through its 30 years’ existence. Our client portfolio currently includes clients in APAC, Europe, the Middle East, the US, and Latin America.”

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