SES secures renewal of HSE transmissions
November 10, 2021
By Chris Forrester
Home shopping channels from HSE have renewed and extended their broadcast contracts with SES.
A new multi-year contract that secures additional capacity for the organisation to broadcast its three TV channels including HSE SD, HSE HD and HSE Trend on SES’s satellites in its prime TV neighbourhood at Astra 19.2 degrees East.
Reaching up to 118 million viewers a year, HSE offers a curated range of fashion, jewellery, beauty, wellness, household and home & living products. With this multi-year contract, viewers in the region will continue to enjoy free-to-air live commerce via Astra 19.2 degrees East in SD and HD, giving HSE access to a wider audience across broadcast standards.
“We are increasingly inspiring more customers with an exclusive product range, which makes shopping at HSE an unforgettable experience every single time. Through the distribution over SES’s Astra satellites, our live shows are accessible free-to-air in excellent quality to a wide range of audiences. We are looking forward to continuing our longstanding and successful cooperation,” said Sandra Rehm, Chairwoman of the Management Board of HSE.
“Delivering reliable and high-quality TV content is of upmost importance to both SES and HSE. With our satellites at 19.2 degrees East, HSE is able to supply entertainment and shopping convenience to its viewers across millions of households in Germany. Together, we will continue to help HSE maximise their reach and potential customers,” said Christoph Mühleib, MD of Astra Deutschland, part of SES.