Saudi Arabian Airlines, Panasonic IFE deal

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In-flight entertainment and communication system provider Panasonic Avionics Corporation has agreed a deal with Saudi Arabian Airlines to provide its latest 4K and Bluetooth audio in-flight entertainment (IFE) innovations on the airline’s 35 new Airbus A321neo family aircraft.

Panasonic Avionics’ NEXT IFE system will be installed on 20 new Airbus A321neo and 15 Airbus A321neoXLR aircraft. The company’s NEXT system, which delivers one of the industry’s most advanced cabin experiences, has been configured to evolve with the future business objectives of the airline. It leverages a large and evolving suite of digital services from Panasonic Avionics aimed at improving loyalty, revenue generation and passenger engagement.

In addition to the full cabin advanced HD experience, Saudia will also feature Bluetooth audio streaming, allowing Saudi’s guests to unlock a library of premium entertainment options safely, using their own Bluetooth-enabled headphones.

Business Class passengers will be able to experience the full 4K experience on 16-inch screens and use wireless charging to seamlessly connect with friends, family and colleagues as soon as they reach their destination. In Economy Class, Saudia has selected 12-inch 4K screens, and high power USB charging at every seat.

“We are delighted to extend our strategic partnership with Saudi Arabian Airlines by taking their passenger experience to the next level with our 4K and Bluetooth audio in-flight entertainment technology,” declared Ken Sain, Chief Executive Officer of Panasonic Avionics. “We are very excited to broaden our relationship with Saudia to this new fleet of aircraft and deliver the hardware and digital services that help ensure passengers expectations are exceeded by the best-in-class services available today and into the future.”

“We are delighted to be partnering again with Panasonic Avionics who have consistently delivered on their product commitments to provide reliable, engaging, tailored in-flight entertainment for our guests,” added Captain Ibrahim Koshy, Chief Executive Officer at Saudi Arabian Airlines. “Implementing their 4K and Bluetooth technology onboard our new fleets will ensure we deliver the best passenger experience in the skies.”

Panasonic Avionics is already the IFE provider for Saudia’s fleet of Airbus A320 and Boeing 787-10 aircraft – with 45 aircraft utilising its technology.


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