Media Distillery and Nielsen’s Gracenote partner
November 16, 2021
Media Distillery, a provider of AI technology enabling visibility into what’s inside video content, and Gracenote, the content solutions pillar of Nielsen, have integrated their respective technologies and datasets to create a powerful solution to optimise Electronic Programme Guide (EPG) utility.
Available immediately, this offering helps pay-TV operators including cable, satellite, terrestrial, IPTV, streaming and D2C service providers as well as broadcasters to deliver improved content navigation, replay and digital video recorder (DVR) functionality to viewers through increased guide and recording accuracy.
“This new solution from Media Distillery and Gracenote was brought to market for a fundamental reason – the distinct need to deliver actual programme start times in the latest content discovery paradigms,” said Simon Adams, Chief Product Officer, Gracenote. “Media Distillery’s innovative technology naturally complements Gracenote’s best-in-class metadata, and we look forward to this collaboration enabling existing and potential customers to deliver better user experiences.”
“Operators around the world are eager to enhance their services, and their subscribers’ user experiences, through Gracenote and Media Distillery technology. By collaborating on this integration, we’re helping service providers to do this more efficiently, and to launch faster,” added Roland Sars, Media Distillery CEO. “In our industry, Gracenote is a household name, a widely acknowledged leader, and we’re excited about this partnership.”
Gracenote’s approach simplifies programme data creation and delivery at the country level to help global and local providers leverage popular entertainment content and increase viewer engagement with their services. Industry-leading Gracenote Global Video Data currently covers more than 85 countries around the world and 35 languages. Media Distillery technology uses Deep Content Understanding to identify and label features in audiovisual media automatically. As a result, TV and video service providers are empowered to offer highly engaging experiences. Users’ time spent searching for content is minimised while engagement and viewing time are maximised. Over 30 million homes worldwide are enjoying superior user experiences thanks to Media Distillery technology, whose customer base includes major operators such as Telenet, NOS, VTR Chile and YouSee.
Gracenote is the content solutions pillar of Nielsen, providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote technology enables advanced content navigation and discovery capabilities ensuring consumers can easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics, making complex business decisions simpler.