Advanced Television

ExpressPlay announces integration with Hisense Smart TVs

November 18, 2021

VIDAA and Intertrust ExpressPlay has announced the availability of VIDAA SMART OS-powered Hisense smart TVs preloaded with Intertrust’s ExpressPlay XCATM content security for broadcast TV protection. This joint solution enables secure direct-to-TV broadcasting using a cloud-based content protection solution that meets the requirements of premium content owners without requiring additional consumer devices such as set-top boxes (STB) or conditional access modules (CAM).

Based on the open-standard Marlin DRM technology, ExpressPlay XCA is a cloud-based broadcast security solution that enables significant cost reductions and market efficiencies for broadcasters and pay-TV operators. The solution pre-integrates the XCA client into Hisense smart TVs that support the security requirements for all types of broadcast TV delivery. This client meets the Enhanced Content Protection requirements from MovieLabs including Trusted Execution Environment (TEE) and Secure Video Path (SVP). The joint solution enables satellite, cable, and IPTV operators to adopt a converged security strategy to deliver premium/UHD content directly to smart TVs without the need for additional consumer premise equipment.

VIDAA SMART OS is a Linux-based operating system that provides consumers with a full suite of smart TV features as well as linear and streaming content options with more than 200 fully integrated apps.

“We are pleased and honored to partner with VIDAA and Hisense to help broadcasters securely deliver premium TV programs directly to Hisense smart TVs that are ExpressPlay XCA enabled,” said Kenny Huang, General Manager, Greater China, at Intertrust. “This solution will transform the user experience for viewers who can enjoy their favorite broadcast content using a smart TV based Operator App (OpApp) similar to the OTT streaming apps they are already familiar with.”

“Creating a reliable and secure environment is key in ensuring a trustworthy relationship with the users, who are at the center of VIDAA’s development,” said Guy Edri, EVP  VIDAA. “With its extensive knowledge and experience in content protection, Intertrust is the perfect partner to help create this intuitive environment to securely enjoy broadcast TV.”

By transitioning content protection functionality from external devices to smart TVs, ExpressPlay XCA plugs the HDMI security vulnerability exploited by so-called HDMI strippers. These devices, which illegally circumvent the content protection between a receiver and TV set, are now useless since the content remains encrypted until it reaches the SoC built into the smart TV where it is safely decrypted in a controlled environment. This protects revenue for both rights holders and video service providers.

ExpressPlay XCA is a key component of the ExpressPlay Media Security Suite, which also includes a cloud-based and studio-trusted multi-DRM service, comprehensive anti-piracy services, and an offline multi-DRM platform.

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