Advanced Television

M3, XroadMedia team for personalised OTT service in Russia

November 18, 2021

M3, part of the National Media Group (NMG) holding, provider of online cinema services such as and CTC as well as the group’s TV channels online appearance, has selected XroadMedia, leading specialists in building innovative and ground-breaking content discovery and personalisation solutions, to enable advanced content discovery, recommendations and personalisation in their service. is a relatively recent entrant to the Video on Demand market yet it is a fast-growing streaming service since its launch in the Russian market. Available either as a subscription or advertising-based service, offers a broad selection of unique original series, exclusive international premieres, catch-up episodes and shows from popular Russian TV channels and live sports events.

As a result of this partnership, users of M3’s OTT service are experiencing easier ways of consuming content they really love. XroadMedia’s Ncanto solution delivers highly relevant content to users based on their watching behaviour, interests and preferences. Piloto, XroadMedia’s advanced management tool and user-friendly GUI offers M3’s operational team to make changes in the content delivery to users quickly and easily. M3 is also using XroadMedia’s business intelligence tool, Yaveo, to monitor and analyse all important business KPIs in real-time.

Sergey Bakaev, Product Manager at M3, responsible for the implementation and application of XroadMedia’s solution, summarises: “Owning a large library of video content, we were looking for a solution that could help us to offer intelligent recommendations and personalisation for our users. XroadMedia quickly convinced us about their capabilities and, thanks to their well-documented service and very responsive customer support, we were able to very quickly on-board their solution and introduce a personalised user experience to our users in the shortest time possible. Besides the fact that XroadMedia’s solution is easy and convenient for our teams to operate, we are particularly happy with the increase in rate their personalisation solution is turning visitor into consumers for our service.”

“We are delighted to announce our first customer in Russia, which is another testament to the rapid growth our company is experiencing in the past years. With M3 we have found an ideal customer to start in a new region as their teams are forward thinking and embrace innovation – two characteristics our personalisation solution is built on. We are thrilled that M3 is putting their trust into our solution to make users aware of the unique and high-quality content offering they have in the Russian market,” says Adolf Proidl, Co-Founder and CEO of XroadMedia. personalised by XroadMedia went live in Russia in November of last year.

Categories: Articles, OTT, Services, VOD

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