Infront, StreamAMG launch Ski and Snowboard Live
November 22, 2021
Infront, the sports media company, has partnered with sports OTT specialists StreamAMG to launch Ski and Snowboard Live, a new direct-to-consumer (DTC) service for the US market.
Audiences in the US can now access live streams from international events of the FIS Alpine, Snowboard, Freestyle Ski and Cross Country World Cup, all with English commentary.
The platform will show 160 live races during the 2021/22 season, starting with this weekend’s Audi FIS Alpine Ski World Cup event in Levi, Finland. The content will be available on an all-inclusive season subscription and pay-per-view package basis. In addition to live events the service will also include on-demand content, highlights, interviews, event replays and other behind-the-scenes footage.
Infront has partnered with StreamAMG’s sports OTT technology to power the live and on-demand delivery and provide a premium experience for Snowsport fans.
Amikam Kranz, Vice President Media Sales and Operations at Infront, said: “We were keen to ensure that snow sport fans in the US were given access to the best possible broadcast and we are delighted to be working with StreamAMG ahead of a thrilling season. This is a unique opportunity for supporters to gain access through a dedicated platform that perfectly serves their expectations in terms of live broadcast and on-demand content.”
Mark Silver, General Manager for North America at StreamAMG, added: “We’re delighted to be delivering the FIS World Cup into the US market for Infront. The launch of Ski and Snowboard Live marks a major milestone for StreamAMG as our first Snowsport platform, and we’re excited to be bringing live coverage of some of the most important winter sports events in the world to American audiences.”