TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, has announced a partnership with Stirista, a specialist in data-driven SaaS marketing solutions in providing premium programmatic CTV inventory.
”Data quality and measurability are incredibly important in the design and execution of highly measurable and accountable campaigns and we take great care and responsibility in having the highest CTV and OTT match rates in the industry,” said Stirista EVP of Product and Marketing Hamid Qayyum. “Partnerships with industry leaders like TheViewPoint help us to continue our mission of helping brands and agencies run highly effective, targeted and measurable campaigns in the most sought-after inventory in the market.”
At TheViewPoint, we know that CTV is one of the most rapidly growing channels in digital media and is a crucial component of any omnichannel marketing strategy. Access to high-quality CTV inventory, which we provide to our demand partners, is one of the keys to successful advertising campaigns. By ensuring Stirista’s clients reach new channels and audiences, we will help them make use of all CTV’s possibilities to increase awareness as well as engagement, and drive incremental reach in this promising, modern environment,” added David Zenna, Sales Director at TheViewPoint.