Advanced Television

eMedia H1 revenues up 44%

November 29, 2021

By Chris Forrester

South African broadcaster eMedia, which owns e.TV and supplies the free-to-air Openview portfolio of channels amongst other media assets, has reported a major increase in revenues and profits for its half-year to September 30th.

The broadcaster described a 44 per cent jump in revenues as being “incredible”, helped by a resurgence in TV and radio advertising. e.TV’s market share has also jumped from 18 per cent to 21.8 per cent.

“The year-on-year television advertising cake has shown an increase in excess of 40 percent and the radio advertising cake increased in excess of 10 per cent,” eMedia Holdings said in a statement to shareholders. “Advertising, being the major source of revenue for the group, has had the biggest impact on the results, with revenue ending the period on Rand 1.06-billion compared to the prior period of R687.2-million, a difference of R370.7-million.”

“The outstanding performance in the multi-channel business has come from eExtra, the two movie channels as well as eReality,” the statement added. “These channels are continually in the top 10 channels in the country of all DTH (satellite) channels and display the strength of content curation in the group.”

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