Samsung sells 1m The Frame TVs

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Electronics giant Samsung says it has already sold more than 1 million of its ‘The Frame’ high-end TVs this year. The year-end 2021 total is likely to top 2 million units with the heaviest demand from North America and European markets.

Samsung makes much of The Frame saying it is much more than a TV set but is more of a “lifestyle” purchase.

“[It] enhances a space with its design and enriches consumers’ lives with an extensive art collection,” said Simon Sung, EVP/Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “We continue to look for ways to strengthen The Frame’s offerings to find innovative ways to satisfy consumers’ evolving needs and desires. We are also always exploring partnerships with new museums, galleries and artists to offer a much wider range of collection in the Art Store.”

The Frame makes much of its ability to showcase art images (from a portfolio of some 1500 selected from some of the world’s best known museums and galleries) and photographs including a selection from Magnum Photos. They are helped by its QLED technology which Samsung added to the range in 2020. In July this year Samsung expanded the range which now includes models for smaller rooms (at 32”) to giant displays of 75” and 85”.

Users can also select a customisable frame — white, teak, or brown flat-style bezel – and white or brick red bevelled chamfer-style bezel on some sizes. The Frame can be set up on a TV stand, wall-mounted for a gallery look, or on the recently released matching studio stand.

Samsung’s 2021 models also have 6GB of built-in storage and sufficient to store its own library of some 1200 images in 4K resolution.


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