Advanced Television

National Lacrosse League extends Grabyo deal

November 30, 2021

The National Lacrosse League (NLL has renewed its partnership with Grabyo, the cloud video production platform.

In a multi-year extension, the agreement expands the NLL’s use of Grabyo’s services for an enhanced fan experience that includes the ability to develop and distribute live second screen productions, including betcasts, secondary talent feeds, as well as pre-game and post-game content using Grabyo Producer.

“We have been extremely pleased with the improvements to our video production capabilities utilizing the Grabyo platform,” said NLL Commissioner Nick Sakiewicz. “Now we are taking the next step to present content around our great game and amazing athletes to fans at the highest possible level, in whichever format, device and time frame that is most convenient and comfortable for them.”

Grabyo continues to facilitate the work of the NLL’s game night producers, editors, and social media managers in selecting, curating, and publishing content across all NLL social and digital channels in ‘real time’.

“The NLL has a highly passionate audience who love it’s fast pace and physicality. They have been the perfect partner in applying Grabyo’s capabilities to their fullest potential,” said Mike Kelley, President, Americas, Grabyo. “We can’t wait to see how the league’s talented production teams will be able to utilise the complete suite of Grabyo services to build the fanbase and drive new revenue for the next three years.”

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