AWS, discovery+ extend strategic relationship
December 1, 2021
Amazon Web Services (AWS), an Amazon company, and Discovery have announced their extended strategic relationship to support Discovery’s ongoing transformation in the cloud.
As Discovery’s preferred cloud provider, AWS powers the vast majority of the company’s infrastructure needs to deliver its discovery+ on-demand streaming video service, its digital services, and more than 450 linear TV channels (traditional scheduled programming) to viewers around the world. With AWS, Discovery also provides greater personalisation of discovery+, helping viewers easily find content that appeals to their interests.
“AWS provides the unparalleled portfolio of services, global infrastructure, and proven performance we need to reliably deliver our premium content at scale to Discovery viewers all over the world,” said Avi Saxena, Chief Technology Officer, Direct-to-Consumer at Discovery. “Running on AWS, we have the agility and elasticity we need to deliver quality viewing experiences for peak events like the Olympics, as well as scalable machine learning capabilities to deliver meaningful personalisation to viewers so they can get the most value out of their subscriptions.”
Discovery’s portfolio of iconic television channels, includes Animal Planet, Food Network, HGTV, OWN, TLC, and Travel Channel. Discovery leverages numerous AWS Media & Entertainment Services to deliver more than 8,000 hours of original live and on demand programming each year. AWS Elemental MediaConnect, AWS Elemental MediaLive, and AWS Elemental MediaPackage manage Discovery’s video transport, preparation, processing, and delivery behind-the-scenes, helping ensure an exceptional audience experience regardless of viewing device type or connectivity.
“Discovery is home to some of the world’s most iconic media brands, and AWS makes it easier than ever for its viewers to access, identify, and engage with the content they love,” said Kathrin Renz, Vice President of Business Development and Industries at Amazon Web Services. “As Discovery brings its deep and growing library of content to audiences around the world, they can count on AWS to elastically scale without ever sacrificing the reliability or high quality that its customers expect.”