SpringServe, the independent ad serving platform, has announced the appointment of Leon Siotis as Head of International.
Siotis was formerly the President of EMEA at SpotX. In his new role, he will spearhead SpringServe’s efforts outside of the US, working to ensure global publishers have access to the right technology to keep pace with the acceleration in CTV and online video (OLV) ad spend growth.
The news follows Springserve’s acquisition by Magnite, the independent omnichannel sell-side advertising platform, earlier this year.
“I am excited to lead the SpringServe international team and strategy at a time when video publishers are excited to see how technology can unlock more opportunities for them,” commented Siotis. “Following the significant growth in CTV ad spend across the globe, international customers increasingly require solutions to help them connect with the right advertisers while ensuring the viewer experience is preserved. SpringServe’s video ad serving platform encompasses a robust monetisation and ad management tool set and I look forward to bringing this to more publishers.”