Grass Valley, Broadcast Solutions Group sign enterprise pricing agreement
December 2, 2021
Grass Valley has signed an enterprise pricing deal with leading outside broadcast (OB) truck manufacturing company and systems integrator Broadcast Solutions Group. The deal will see Broadcast Solutions commit to an investment of $31 million over a five-year period to deliver on its strategic vision to develop mission-critical premium live content solutions for global media companies. The deal underlines Grass Valley’s mission to be the digital transformation partner of choice for the world’s leading creators and providers of premium live content. As part of its commitment to be at the cutting edge of cloud-based technologies, Broadcast Solutions Group’s Nordic Team will establish a new competence center in Helsinki based on Grass Valley’s Agile Media Processing Platform (AMPP) and build scalable, state-of-the-art Live Production Solutions.
Antti Laurila, Managing Director of Broadcast Solutions Nordic, comments, “Our customers are at the forefront of the best-loved premium live content, and rely on partnerships that ensure they have the best workflows available. The enterprise agreement strengthens our partnership with Grass Valley and supports our ambition to be the leader in the media systems integration and services market in the Nordics. Both our companies are trusted brands, and together we are able to help customers as they navigate a transitional period in the media and entertainment sector by bridging legacy and future technologies.”
The companies are also working on the Grass Valley edition of IP OB Vans, known collectively as Streamline. These trucks support 12-24 camera set ups and will be ready next year. With its Streamline series, Broadcast Solutions Group has transformed the manufacturing of an OB van from a highly complex and planning intensive project to a nearly “off-the-shelf” product.
Stefan Breder, CEO Broadcast Solutions Group, added, “Our worldwide customer base will benefit greatly, both technically and economically, from the new Grass Valley IP Streamline OB vans. Utilizing the expertise and knowledge in live content production, IP based technologies and modern workflows from both companies, customers can be sure that they can rely on an OB van that fulfils and exceeds their requirements and needs.”
“We’ve been proud to work with Broadcast Solutions over many years and are delighted to extend our partnership,” said Tim Banks, Vice President, sales, EMEA, Grass Valley. “Formalizing this relationship brings greater value for our customers, ensuring the local resources and capability to deploy and support our wealth of innovative products and solutions. We look forward to working together over many years to come.”
Grass Valley and Broadcast Solutions have had a close partnership across a range of projects over the past eight years, including kitting out Studio Berlin’s U9 and U10 truck, which capture content for The Voice of Germany; first and second League Bundesliga matches for SportCast; and several political talk shows.
Grass Valley’s enterprise pricing agreements offers customers technological, operational, and financial benefits by stipulating the supply of equipment over a specified period, which ensures both parties have an ongoing working relationship that allows them to stay on the cutting edge of innovation.