Advanced Television

NextUp on Samsung Smart Start platform

December 7, 2021

Samsung Electronics UK has announced that comedy streaming service NextUp will be joining its Smart Start platform.

NextUp viewers can experience stand-up comedy with live streams direct from the UK’s best comedy venues including The Comedy Store and The Pleasance. Users can also watch on-demand hundreds of stand-up comedy specials, all ad-free.

Included within Samsung’s Smart Start proposition effective immediately, viewers can discover exclusive sets from both famous acts and rising stars such as Ed Byrne, Miles Jupp and Maisie Adam – all without leaving their sofa.

Samsung Electronics UK Head of TV/AV Retail & Content Services, Deep Halder commented: “We’re thrilled to partner with NextUp in the latest development of our Smart Start offering. Championing the best of British comedy talent, as well as enabling first-rate entertainment for our customers to enjoy watching, is exactly what we set out to achieve with Smart Start. We’re looking forward to continually finding new ways and partners to deliver premium and dynamic entertainment experiences for our customers.”

Sarah Henley, COO of NextUp, added: “We’re really excited to be part of Samsung’s Smart Start offering. Our mission is to be the home of live comedy, and this partnership goes a long way to making that happen. Members will be able to view incredible specials from the most exciting upcoming names in comedy, and live gigs from the best clubs in Britain from the comfort of their sofas – unfiltered, unedited and with no queue for the toilet! And now, more than ever, people really do need a laugh.”

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