Advanced Television

ViacomCBS partners with Wattpad Webtoon Studios

December 8, 2021

ViacomCBS International Studios and Wattpad Webtoon Studios, the global entertainment and publishing arm for Webtoon and Wattpad, have announced a global partnership to source emerging content and creatives from around the world to develop a slate of original series based on hit Wattpad and Webtoon stories.

Under the deal, Wattpad Webtoon Studios and ViacomCBS International Studios will work together to identify stories from Wattpad and Webtoon’s deep global IP libraries of digital comics and stories from some of the world’s best known indie authors. Wattpad Webtoon Studios and ViacomCBS International Studios’ production arm, VIS, will co-produce content for ViacomCBS’ networks and platforms, including its global premium streaming service Paramount+.

Through the partnership with Wattpad Webtoon Studios, ViacomCBS International Studios will gain access to data-backed insights and top IP from Webtoon’s global catalogue of mega-hit digital comics and novels from diverse indie authors on Wattpad. With Wattpad Webtoon Studios’ audience geography and sentiment insights, the companies will identify local and regional hits with global appeal, spanning Latin America, Europe, the UK, and other international markets.

To date, VIS has announced more than 30 Paramount+ Original greenlights, to fuel the streamer as it continues its global rollout, with its European expansion set for 2022. The deal positions VIS to develop some of the most exciting and unique IP in the world from Webtoon and Wattpad, spanning a range of genres, and with built-in Gen Z and millennial global fandoms.

“ViacomCBS International Studios is committed to telling authentic, local stories from emerging creatives from all corners of the world, and through this mission, we’ve expanded to become one of the leading creators of content globally,” said Ari Tan, Vice President, Head of Strategy, ViacomCBS International Studios. “Now through our partnership with Wattpad Webtoon Studios,  we’ll have the opportunity to use this exciting, data-driven approach to inform our storytelling and amplify new creative talents through our global platforms.”

“Wattpad Webtoon Studios is home to some of the most exciting new voices in comics and literature,” said Aron Levitz, President of Wattpad Webtoon Studios. “Between our massive global IP catalogue with built-in fandoms, and a roster of superstar comic artists and indie authors, we’re fueling a new era of data-backed entertainment. We’re thrilled to work with ViacomCBS International Studios,  a company that shares our vision to transform entertainment by elevating the creativity and fandoms of a new generation of storytellers. Working together with ViacomCBS International Studios, we’ll bring more diverse, original voices to screens all over the world.”

The deal is the first major global partnership from Wattpad Webtoon Studios since merging the entertainment and publishing divisions from Webtoon and Wattpad in June 2021.

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