TikTok, Global to stream Capital’s Jingle Bell Ball

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TikTok and Global, the media & entertainment group, have announced a partnership to livestream Global’s two-day Christmas concert, Capital’s Jingle Bell Ball with Barclaycard.

The partnership means the TikTok community will be able to join the Christmas event for the first time on the platform and in multiple territories. The line-up includes a European exclusive with Justin Bieber, multi-award winning artist Ed Sheeran and Lil Nas X, who took Old Town Road from TikTok to the top of the charts.

The livestream starts at 6pm GMT on December 11th and 12th.

Global’s Digital Content Director, Charles Ubaghs said: “Capital is the brand that brings the world’s biggest artists to its listeners and fans. TikTok is the destination for short-form video and entertainment, with over one billion users globally. So, we’re very excited to combine our strengths with an innovative partnership across music, and an e-commerce first, that brings Capital’s Jingle Bell Ball to the world.”

Normanno Pisani, Head of Media Partnerships UK and Ireland TikTok, added: “We are delighted to partner with Global on Capital’s Jingle Bell Ball this year, bringing this iconic festive celebration to the TikTok community like never before. Using our unique product tools and features, our community are given unprecedented access to talent, can take a virtual seat in the front row and can even purchase exclusive merchandise through TikTok Shopping; bringing the excitement of Capital’s Jingle Bell Ball to an even bigger audience.”

A two-hour highlights show will also broadcast at 10pm on both days on Sky Max.


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