Sky opens new flagship shop at Westfield, White City

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Sky has unveiled its new flagship shop at Westfield, White City. This will be Sky’s second bricks and mortar shop in London and builds on its existing presence in the capital with head office locations and Sky Studios in close proximity.

One year on from opening the first Sky shop in the UK at Liverpool One, Sky has now expanded its retail footprint across the country, launching shops in some of the UK’s biggest and busiest retail destinations such as Trinity Leeds, Metrocentre Gateshead, Buchanan Street, Glasgow, and Sheffield Meadowhall. It is Sky’s eleventh shop in the country and the first since the launch of Sky Glass, the streaming TV from Sky.

Shoppers can experience the future of TV by testing out Sky Glass first-hand in shops across the UK. Sky Glass brings together Sky TV and all the major streaming services in one place and aggregates them with the apps and local services customers love, all over WiFi. Customers can simply plug, pair and play to enjoy stunning screen quality and cinematic sound, with everything built in, so they’re ready to go in minutes. No dish, no box, no fuss.

Sky shops provide space for customers to speak with Sky’s expert advisors and test out the company’s latest innovations. A dedicated ‘Access All Areas Stage’ hosts various interactive experiences for customers, creating moments that entertain and surprise, putting customers at the centre of Sky’s extraordinary entertainment content and leading products.

Sky’s focus on customer experience is at the crux of all Sky shops and have been designed with customers’ needs in mind. They are separated into designated themed spaces across an open-plan layout, encouraging easy and safe conversation between Sky’s expert advisors and customers. The shops also have a dedicated ‘Customer Hub’, complete with seating areas, that will allow existing customers to speak to advisors about their current products. Sky shops provide customers with an ideal opportunity to ensure they take home the right products for them and their families.

In 2022, Sky will offer its strongest ever line-up of products and services and its retail estate will allow customers to experience Sky like never before. With Sky Q, Sky has the most popular and awarded TV aggregation service in the market today. Sky Go is the best TV-anywhere product in Europe. Sky TV has new channels, new shows and new deals with Peacock, Paramount+ and more. Sky Mobile is the most flexible and fair mobile service. Sky’s broadband network has been upgraded to support Sky Glass and 95% of the UK has access to fibre broadband from Sky.

Stephen van Rooyen, UK & Europe CEO, Sky said: “This is the eleventh shop we’ve launched in just over a year during some of the most challenging economic conditions seen in the UK. This is a proud moment for our business. With Sky Glass, seeing is believing, that’s why it’s so important we’re expanding our retail estate across the UK, giving more people an opportunity to experience Sky Glass first-hand. Our shops showcase the future of home entertainment and connectivity – we look forward to opening our doors and sharing the full experience with customers”

Westfield White City is the largest urban shopping and leisure destination in Europe, offering plenty of high street fashion favourites as well as celebrated home and lifestyle brands. There are over 250 shops and over 65 restaurants. In addition to its huge variety of shops and restaurants, there is an array of leisure facilities including Vue Cinema, one of the largest and most innovative in Europe, All Star Lanes bowling, and a 24-hour Aspers Casino, which is the biggest in the UK.


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