Advanced Television

Research: 19% US broadband homes vMVPD subs

December 13, 2021

Parks Associates’ latest Video Services Dashboard reports that 19% of US broadband households have a vMVPD service, an online pay-TV service that offer bundles of live channels via third-party connected devices.

“Successful companies offer what consumers want: choice, control, convenience – but in innovative new ways; via multiple payment options and business models on ubiquitous devices and stellar customer service. Bottom line: methodology changes; great service does not,” comments Kim Hurwitz, Chief Marketing Officer, a panellist in the research firm’s upcoming fourth annual Future of Video: OTT, Pay TV, and Digital Media virtual sessions, which address consumer trends driving the moves to hybrid business models and aggregated content distribution.

“As a service provider, you have to be a super-aggregator,” asserts Brian Jentz, VP Americas, 3SS. “Viewers today expect to access all their content, including their favourite apps, all in one place, in a unified experience. I am excited to share how 3SS has helped operators around the world to deliver truly aggregated entertainment, creating great experiences for subscribers to seamlessly enjoy on all their devices and screens.”

“Ad-supported streaming is on the rise, and with subscriber churn on the rise, we will continue to see streaming services increasingly move to hybrid revenue models,” notes Devra Prywes, Chief Product Officer, Applicaster. “Data from Applicaster’s SaaS app management platform showed 11 per cent of media companies with SVoD OTT apps integrating advertising capabilities into their tech stack for increased pricing flexibility, as well as additional creative pricing solutions.”

“While building and operating VoD streaming services is well understood, delivering large-scale live events at broadcast quality and scale represents our industry’s next biggest challenge,” suggests Erik Ramberg, VP, Head of Global Business Development, MediaKind.

“Leading into 2022, there’s never been a more exciting time in streaming television with continued rapid adoption and enhanced services,” declares Stefan Van Engen, SVP, Content Programming & Partnerships, Xumo.


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