Viaplay launches in US on Dec 15

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Nordic streaming service Viaplay will launch in the US on December 15th and offering a line-up of Nordic entertainment, including US exclusives of Viaplay Originals, and acquired movies and series.

The service will be initially available on Comcast’s entertainment devices, including Xfinity X1, Xfinity Flex and the recently announced XClass TV. Viaplay will be available as an add-on subscription, priced at $4.99 per month with a seven-day free trial.

Viaplay’s US launch takes its global footprint to 10 countries, with at least six more set to follow by the end of 2023.

At launch, Viaplay will host more than 1,100 hours of premium Nordic series and films, both new and classic. Viewers can look forward to at least one premiere every week, with Viaplay aiming to release at least 60 Originals in 2022. A range of exclusive documentary series will also be available at launch, with many more to come. All Viaplay content in the US will have English subtitles.

Anders Jensen, NENT Group President and CEO, commented: “Our small corner of Europe produces some of the world’s most compelling stories. We create special shows that have both style and substance, and that have been embraced by audiences and critics. At the same time, Hollywood stars like Mads Mikkelsen and Alicia Vikander have helped put the Nordic region even more firmly on the map. There is a receptive audience of Nordic drama fans waiting in the US for Viaplay’s unique offering, which will bring the best of Nordic storytelling to the world’s most dynamic streaming market.”

Viaplay intends to launch a direct-to-consumer app in the US in due course.

Viaplay will also launch in the Netherlands on March 1st 2022 and in the UK during the second half of next year, with Canada, Germany, Austria and Switzerland set to follow by the end of 2023.


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