With the festive season in full swing, minds have turned to planning this year’s festivities. Whilst Christmas has always been the season of giving, this year it seems that giving back will be taking centre stage, with positive sentiment towards festive charity donations up 35% in the past 6 months, compared to this time last year. What’s more, there’s also been a 64% increase in people donating via their mobile device.
This Christmas, Sky Mobile has teamed up with leading children’s charity, the NSPCC, and is asking customers to help fund its vital Childline service over the Christmas period. All customers need to do is donate their spare data, which Sky Mobile will then turn into a monetary donation for the charity.
Customers have saved on average 93GB of data each, from their unused data automatically rolling over to their Sky Piggybank every month. From today, they will be able to help fund the NSPCC – providing support to children across the UK. By heading to the My Sky app, customers can contribute either 5GB, 20GB or 50GB, with no limit on how many times they can donate. Customers have until 22nd December to donate their data.
Sky Mobile is hoping to reach 144,000GB donations, which when converted to cash will fund two days of the NSPCC’s Childline service over the Christmas period.
Mike McGrath, Head of Partnerships at the NSPCC says: “We know that for many children Christmas can be really tough. It can be especially difficult for those who are struggling with their mental health or are in homes that are unsafe. Last year we saw a record number of children get in touch with us about loneliness. When a child needs help Childline can be a lifeline. This generous donation from Sky Mobile customers, will help Childline counsellors to answer a child’s call for help this Christmas. Thanks to this support, the NSPCC can be here, ready to listen to children across the UK.”
Paul Sweeney, Managing Director of Sky Mobile said: “Christmas is such an important time to give back, that’s why we’re giving our Sky Mobile customers the option to donate their spare data to the NSPCC and help support children who turn to Childline over the festive period.”