Synamedia powers Sangli expansion
December 16, 2021
Video software provider Synamedia has confirmed that Sangli Media Communication, the largest independent cable company (MSO) in Sangli Maharastra, India, has deployed its video network solutions as it adds services and grows its business.
Synamedia’s technology is allowing Sangli Media to increase the number of channels it delivers to local cable operators while reducing bandwidth. It also improves video quality resulting in an enhanced viewing experience to 1.4 million subscribers.
Using Synamedia’s Converged Headend solution, Sangli Media has added over 100 new HD channels and upgraded 475 existing channels, boosting its competitive advantage without increasing costs, thanks to the improved efficiency provided by Synamedia VIVID compression. As Sangli Media looks to expand to audiences beyond western Maharastra, its ability to now easily and quickly launch new services with minimal investment ensures Sangli Media’s service is an attractive platform for broadcasters to deliver their channels while providing more value to subscribers.
Going live with Converged Headend, powered by the Virtual Digital Content Manager (vDCM) featuring compression and statistical multiplexing, Sangli Media has been able to improve video quality and add channels without having to invest in upgrades to the connectivity between local cable operators and the last mile. This reduces operational complexity, capital investment and minimises risk. Importantly, it also accelerates the time to market for new channels and services.
One important factor influencing Sangli Media’s decision was Synamedia’s flexible licensing model which allows Sangli Media to upgrade to more efficient codecs when they become available, and to support the launch of new OTT services. Other features that made Synamedia’s offering compelling include the ability to offer scroll on-screen display messaging – a regulatory requirement for character support for all local Indian languages – as well as automatic loudness control and high-capacity multiplex scrambling.
“As a technology partner, Synamedia has gone beyond our expectations and helped us build a technology platform that is cost-effective, efficient and future-proofed,” stated Madhav Betgeri, Managing Partner at Sangli Media Communication. “In addition to rolling out new services, we have bold plans to expand the areas we serve and, with Synamedia’s technology, we know we are well positioned to accomplish our goals.”
“Thanks to the deployment of end-to-end Synamedia video network solutions, Sangli Media can now launch compelling services at scale and deliver quality video viewing experiences that will help maintain its competitive advantage,” added Khushvant Kundi, head of Video Network Sales in Asia Pacific at Synamedia. “We look forward to Sangli Media accelerating its business growth now that it has the latest technology in place.”
Synamedia VDCM includes encoding, transcoding, statistical multiplexing, scrambling, DRM, packaging and advertising capabilities in a single solution. A microservices based architecture, it offers the flexibility of deployment using private, public or hybrid cloud. Sangli Media is also using Synamedia Video Services Manager (VSM) to provision and manage on-premise DCM instances.