Pixellot exands into the UAE with CAM Plus Sport
December 20, 2021
Following its expansion in Israel, the US, Europe and some regions in APAC, Pixellot, a provider of AI-Automated sports video and analytics solutions, has announced it is now operating in the UAE. The company has partnered with CAM Plus Sport, a Dubai-based sports system integrator, to enable amateur sports clubs and schools across the United Arab Emirates to create broadcast quality live streams and on-demand recordings of sports matches. 11 permanent systems have already been installed within months of the start of the partnership, heralding a democratisation of sports broadcasting for the region and an exciting future for the two companies.
CAM Plus Sport launched during the pandemic as local sports began to open up again after a period of lockdown. While attending a Second Division football match, the company’s founder Ismail Al Mazmi noticed that spectator numbers were limited, and there were no cameras recording the matches for those who could not attend. Additionally, many parents were unable to watch their children playing sports at school or at local clubs, either due to Covid restrictions or for other reasons.
Al Mamzi explained, “We decided to research products that could broadcast or live stream sports at low cost without sacrificing on quality. Our research led us to Pixellot, one of the industry’s pioneers, which offered a fully automated system that could cover many different types of sports. We initially ordered a Pixellot Show system to test it out following the demands of several sports clubs and we quickly saw how we could enable lower league clubs, minority sports and school sports to bring their games to a wider audience while also providing them a monetisation opportunity.”
The Pixellot – CAM Plus Sports partnership has also already seen agreements with the UAE Futsal ExCo (indoor football) and the UAE Handball Federation, and has installed 11 permanent Pixellot systems at clubs and venues across the UAE including Sharjah FC, Al Ain FC, Al Nasr, Al Hamriyah Cultural and Sports Club, and The 7s Stadium. CAM Plus Sports provides the streaming platform for the clubs to offer subscriptions, either pay-per-view or season packages.
In addition, CAM Plus Sports has installed a system at Hartland International School in Dubai for basketball coverage, enabling parents to subscribe to a private channel to watch matches, as well as providing analytics and coaching tools to help students improve their skills. Several other UAE schools, sports clubs and associations are currently evaluating the system.
Alon Werber, CEO, Pixellot, said: “We are very happy to announce Pixellot’s expansion in the UAE market. We are confident that our relationship with CAM Plus will go from strength to strength and play an important role in democratising sports in the region in the years to come, as well as help several sport disciplines gain more presence in households across the UAE.”
Werber added: “This is an exciting partnership forged in the wake of the historic peace agreement signed in August 2020 between Israel and the UAE, unlocking business opportunities and increasing economic co-operation between our nations.”
Pixellot’s 360 all-in-one modular system automatically captures all the action on the field, zooming in/out and panning left/right. The content can be live streamed or recorded for on-demand viewing on the integrated OTT platform or on other platforms, with the ability to capture commentary, add graphics, generate clips and replays, and provide analysis of plays as well as individual players. It contains all the components needed to capture, produce, and broadcast live games, even with poor lighting and low bandwidth, and also features rich analytics tools for coaches.