Synamedia partners with Howard NEXTGEN TV
December 21, 2021
Synamedia, the independent video software provider, has announced its participation in the Howard NEXTGEN TV Broadcast Collaborative bringing ATSC 3.0 to Washington, D.C. The Collaborative was established by Pearl TV in coordination with Howard University, one of the nation’s oldest Historically Black Colleges and Universities (HBCU). WHUT, the public broadcast television station owned by and licensed to an HBCU, will now be the host station for NEXTGEN TV local channel broadcasts.
NEXTGEN TV Broadcast Collaborative has transitioned WHUT to an ATSC 3.0 facility that will offer NEXTGEN TV signals from five network sources: WHUT (PBS), WJLA (ABC), WUSA (CBS), WTTG (FOX), and WRC (NBC). In Washington, D.C., this rollout helps ensure that federal regulators and legislators experience the capabilities and benefits of NEXTGEN TV firsthand, as they determine future policy frameworks.
“The success of this deployment demonstrates the power of partnerships. By bringing together experts in their respective fields, the Collaborative has taken a major step forward for NEXTGEN TV in an influential market,” said Elke Hungenaert, Vice President, Product Management, Synamedia. “It was a pleasure working with the incredible team to help bravely tackle this new industry standard in a new market.”
“Synamedia played a crucial role in this important deployment in one of our nation’s largest media markets, further demonstrating the capabilities and benefits of this new generation of IP broadcast as well as broadband television enabled by ATSC 3.0,” said Dave Folsom, acting CTO, Pearl TV. “It is this level of functionality and features that will be key in showcasing NEXTGEN TV to various government constituents, while also drawing consumers to adopt NEXTGEN TV.”