Advanced Television

Millwall FC signs with Recast

January 4, 2022

Millwall FC is the latest name to join sports video platform Recast.

The English Football League (EFL) side joins a growing list of rights holders on the OTT platform, with fans now able to directly contribute to The Lions by watching content.

Recast says the partnership will “give affordable, flexible access to match action, reaction, squad interviews and features”, which Recast’s microtransaction system will turn into club revenue through viewership.

Millwall follows the likes of Manchester City, Queens Park Rangers and Hibernian by making Recast the home of behind-the-scenes content.

Steve Kavanagh, Chief Executive Officer at Millwall FC, said: “We are looking forward to transforming our digital output and giving fans the content they really want by joining Recast. It is important that we provide fresh ways to follow our progress on and off pitch, and we are confident that Recast will help us to do just that. Because of Recast’s unique micropayment system, we are also able to explore a new revenue stream that we hope will bring great benefits and impact our success as a club.”

Andy Meikle, Founder and CEO, Recast, added: “We are pleased to kick off what promises to be an important and hugely exciting year for Recast by adding Millwall FC to the growing number of rights holders going direct-to-consumer through our platform. With a number of football clubs finding success on the platform, we know we are providing a solution that allows clubs to revolutionise their digital strategy in a way that will bolster earnings for years to come, and we are ready to help Millwall FC to reap the rewards.”

New content will be available immediately to Millwall fans on Recast, which helps sports and athletes to maximise their earning potential. This sees rights holders going direct-to-consumer and connecting fans to content via a subscription-free app, providing a new way to watch it all in one place.

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