VIDAA, a smart TV operating system and content platform preinstalled on most TVs manufactured by Hisense and other global Smart TVs, has selected Unruly, a global video and Connected TV (CTV) programmatic advertising platform, as its strategic Sell-side Platform (SSP), to enable global access to all of their video and native display media.
VIDAA will also integrate Unruly’s ad server, which is available through its October 2021 acquisition of Spearad, to enable greater efficiency and control over their CTV ad delivery with granular ad pod controls and targeting.
“VIDAA has a strong global footprint, with big aspirations for streaming video, and we require the foundation of a platform robust enough to optimise for our needs now and flexible enough for the future. Unruly’s deep CTV expertise and capabilities, unique demand and integrated ad server to streamline our monetisation, made it a clear decision to give preference to the platform,” said Guy Edri, EVP, VIDAA. “We value the sales and operational support of Unruly and Tremor Video’s CTV experts, as well as the collaboration of their executives, as we build a partnership for the future of our business.”
“Unruly is bringing together technology, data and creativity to build a platform on which sophisticated media companies can consolidate and grow their business. We’re proud that VIDAA’s trust in our team and confidence in our strategic roadmap led them to adopt Unruly’s technology across the board,” said Kenneth Suh, Chief Strategy Officer, Unruly. “VIDAA’s global CTV scale and integrated ACR data further streamlines, simplifies and expands Unruly’s CTV marketplace, and I am excited for what our teams will accomplish together.”