MultiChoice launches new channels in Mozambique, Angola
January 17, 2022
Pan-African entertainment company MultiChoice has further expanded its hyperlocal offering with the launch of two new TV channels – Maningue Magic and Kwenda Magic – for audiences in Mozambique and Angola respectively.The group’s hyperlocal strategy is a multi-pronged, hybrid approach combining local content acquisition, local production, and the development of local content through international production partnerships.The new Portuguese-language channels, available immediately, will show dramas, telenovelas, local versions of hit reality shows, comedies, dubbed international content and homegrown music on DStv and GOtv platforms.“These channel launches are an exciting milestone for MultiChoice, and our hyperlocal strategy,” says Joao Ribeiro, Channel Head for both Kwenda Magic and Maningue Magic. “MultiChoice’s mission is to showcase Africa’s diverse, rich culture through our continent’s deep storytelling history. To have two new 24-hour channels in local languages, featuring locally produced content, provides an incredibly powerful platform to do this.”