Advanced Television

Enensys updates AdsReach Regional solution

January 19, 2022

Enensys Technologies, a provider of media delivery solutions, has announced a major update of its AdsReach Regional solution, enabling local ad insertion for linear TV broadcast networks.Mainly targeting DTT operators using statistical multiplexing (STATMUX) in their broadcast chain, this new update provides Variable Bitrate (VBR) insertion guaranteeing that viewers do not see quality changes when local advertising is inserted.Based on the ABR technology, this innovative feature allows Enensys’ splicer AdsEdge to automatically select the right video chunk depending on the available bitrate. Aiming at providing its customers an end-to-end solution, Enensys also integrated a transcoding capability for its CampaignManager to automatically generate VBR-compatible packages for the ad spots provided by advertisers or sales houses.

“We developed this new feature in partnership with DTT operators willing to preserve their broadcast quality while making their ad inventories available for the largest number of advertisers. Our goal is always to provide a solution enabling local advertising insertion while preserving the broadcast quality, without the need for reencoding or adding delays in the distribution.” stated Nicolas Guyot, AdsReach Product Manager at Enensys.

Enensys’ AdsReach Regional Content Insertion Solution provides an elegant approach to generate additional revenue from existing output via the insertion of local content at the final stage of DTT delivery or at regional cable head-ends. AdsReach Regional is compatible with any broadcast network, including IPTV/Cable, Terrestrial (DVB-T, DVB-T2, ISDB-T, ATSC 1.0) and completes Enensys’ existing local content management solution for DTT environments.

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