RealD hits 500 screen installs
January 24, 2022
By Chris Forrester
RealD, a pioneer in the development of 3D technology, has installed its 500th RealD Ultimate Screen.
The latest and 500th Ultimate Screen is located at the Wanda Cinema Xiamen Guankou branch in China. The cinema location, which features the premium brand named Prime at Wanda utilising RealD’s 500th Ultimate Screen, celebrated its launch last month.
“RealD’s Ultimate Screen is a revolutionary, state-of-the-art screen technology featuring superior brightness, sharper refined images, best-in-class uniformity, and dramatically reduced 3D ghosting creating an unrivalled visual experience for the movie-going customer. It is the winner of an HPA (Hollywood Professional Association) Award for Engineering Excellence,” says the company.
The cutting-edge cinema technology is now installed in 21 countries and 172 cities worldwide. Most of in premium and Premium Large Format (PLF) auditoriums, including RealD’s own premium brands LUXE: A RealD Experience and RealD Cinema.
The company enjoys the world’s most widely used 3D cinema technology, RealD 3D, which is installed in more than 30,000 auditoriums with a pipeline of 3,000 additional contracted installations by approximately 1,200 exhibitors in 75 countries around the world (as of November 30th 2021).
In December 2018, RealD and Wanda signed an agreement to install 100 RealD Ultimate Screens in Wanda’s theatres across China over the following three years. The majority of screens were planned to be installed in Wanda’s own premium screen brand Prime at Wanda. Prime at Wanda is a brand incorporating various advanced cinema technologies, including high frame rate capable laser projectors, immersive sounds, RealD 3D and RealD Ultimate Screen, aimed at delivering stunning visuals and immersive experiences.
“RealD Ultimate Screen is a technology which exemplifies our mission to perfect the visual experience and our effort to optimize every element in the cinema viewing chain. We are honored and thankful to have received endorsement from customers worldwide on this product. The 500-installation milestone will motivate us to explore more and better solutions for our global customers,” said Travis Reid, CEO and President of Worldwide Cinema of RealD.