Advanced Television

WarnerMedia Kids acquires digital titles

February 1, 2022

WarnerMedia Kids & Family has announced multiple new acquisitions that will bring some of the most popular digital preschool content to Cartoonito on HBO Max and Cartoon Network effective immediately. The new preschool block has picked up popular shows from Moonbug Entertainment, including several offerings from Blippi, CoComelon—the #1 most-watched brand on YouTube, Lellobee City Farm, and a second season of Mia’s Magic Playground.

Cartoonito has also acquired the library of the global YouTube sensation, Vlad & Niki. Vlad & Niki is a live-action preschool series showcasing the everyday comedic antics of two young brothers – eight-year-old Vlad Vashketov and six-year-old Niki Vashketov. The award-winning YouTube series has amassed over 230+ million subscribers worldwide and has received more than 130+ billion total views.

“The digital sphere is a wellspring of rich and popular content, and being in the preschool space affords us opportunities to work closely with reputable hitmakers like Moonbug to build our library of trusted brands such as Blippi and CoComelon,” said Adina Pitt, Vice President, Content Acquisitions, Partnerships and Co-Productions for the Americas, WarnerMedia Kids & Family. “With the addition of global phenomenon Vlad & Niki, we look forward to sharing these imaginative playtime adventures in a seamless and comprehensive viewing experience.”

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