Advanced Television

Grass Valley “on a positive trajectory”

February 2, 2022

Grass Valley, a technology provider for the live media and entertainment market, has announced a strong 2021 driven by an increase in share gains on its product suite, significant market acceptance of its cloud native applications suite, and record backlog driven by multi-year enterprise deals.

Grass Valley has made significant investments in its global cloud capabilities through its Centre of Excellence (COE) facilities, upgraded the management team, had several new product announcements in its anchor products, and announced a new strategic rebrand under ‘We Love Live’ signifying a reinvigorated commitment to the future of the live media market.

“We are determined to lead the digital transition of the industry for live events and news for the entertainment industry”, said Louis Hernandez Jr., Executive Chairman of Grass Valley. “Our unique combination of the most recognised products in the industry with leading cloud native applications are designed to provide our clients with the agility, flexibility and economic efficiency that is needed in today’s market. I’m very excited for the team to see such strong market acceptance.”

Jan Lange, Chief Revenue Officer, at Grass Valley, added: “Last year, we launched our new strategic focus and rebrand, and this was the driving force behind our successful close to 2021. Our re-energised commitment to the future of media and entertainment enabled us to reach great achievements with our customers and as a company. I am so proud that Grass Valley did not simply weather 2021 and the tests it threw at us, but that we came out stronger and on a positive trajectory. We have had a fantastic start to 2022 with $60 million in Enterprise Agreements already finalised, and I am looking forward to the achievements of the Grass Valley team this year.”

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