Advanced Television

Final Pixel opens New York virtual production lab

February 8, 2022

Final Pixel, the global creative studio specialising in end-to-end virtual production for film, TV and advertising, has opened a virtual production lab in New York City to test and train the latest virtual production technology and equipment.

The lab is a dedicated space for the virtual production specialists to build, test, trial and push the boundaries of the latest virtual production technology on the market. The lab is vendor agnostic, and is a place to build on their knowledge and on-set experience in virtual production workflow, technology and practices.

Jim Rider, Virtual Production Supervisor at Final Pixel, said: “This lab is vital for Final Pixel to continue to push the boundaries on all the latest developments in virtual production. Virtual production technology and techniques are constantly evolving, so having this space in the heart of one of the most creative cities in the world enables us to build virtual sets while attracting and bringing in talent from the VFX and production community to help us continue to make magic happen through virtual production.”

Running in conjunction with the Final Pixel Academy, Final Pixel’s dedicated training and development arm, the test stage will host a number of upcoming training days and workshops in February including an Introduction to Virtual Production, and Virtual Production for Producers.

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