Extreme E extends partnership with XITE ENERGY
February 10, 2022
Extreme E has extended its partnership with XITE ENERGY for Season 2, ensuring the nootropic energy drink remains the Championship’s Official Energy Drink Partner.XITE ENERGY harnesses the power of all-natural ingredients like ginseng and natural caffeine to lift your mental and physical performance without a post-boost crash.As well as packing a sugar-free punch in a can, XITE also delivers its natural goodness in the shape of plant-based Nootropic Bars. Both will help power the Extreme E grid in a series focused on driving climate change and sustainability.XITE Energy, which was born in Bristol, UK, is only two-years-old but has already made huge waves in the highly competitive energy drinks market. XITE is the brainchild of Oliver Bennett – who competed in Extreme E for XITE ENERGY RACING last term – and Co-Founder Megan Jones.Ali Russell, Chief Marketing Officer at Extreme E, said: “I am thrilled to announce we will be extending our successful partnership with XITE Energy. The product is a perfect fit for our Championship; not only do the drinks taste and make you feel great, but the company also shares many of Extreme E’s core values, particularly its focus and investment in renewable energies and sustainable transport systems. We look forward to collaborating even further with XITE ENERGY throughout Season 2.”Megan Jones, Co-Founder of XITE, said: “XITE is the way to optimise your physical and mental performance. We are excited to bring the revolutionary benefits of our nootropic products to such a pioneering series. That word sustainability sits at the heart of both XITE Energy and Extreme E; we power the drivers in the most natural way possible and Extreme E does the same with the cars. It’s the perfect partnership and we’re very much looking forward to another all-action season of high-energy, sugar-free entertainment.”