Forecast: African OTT to generate $2bn in 2027
February 11, 2022
African OTT movie and TV episode revenues will reach $2 billion (€1.75bn) by 2027 – triple from $623 million in 2021, according to the Africa OTT TV and Video Forecasts report from analyst firm Digital TV Research.
South Africa and Nigeria will together account for 56 per cent of the total by 2027, leaving $896 million divided between the other 33 countries. SVoD revenues will reach $1.66 billion by 2027; up from $476 million in 2021.
Digital TV Research forecasts 13.72 million SVoD subscriptions by 2027, up from 4.89 million at end-2021. Netflix will account for 47 per cent of the region’s SVoD subscriptions by 2027. With no Amazon Prime countries in Africa, Amazon Prime Video is forecast to have 2.18 million paying subscribers by 2027.
“Disney+ will only have a limited roll-out: South Africa (2022) and Nigeria (2023),” notes Simon Murray, Principal Analyst at Digital TV Research. “We do not think that Paramount+, HBO Max or Peacock will start as standalone platforms in Africa. HBO will continue its distribution deal with Showmax.”
“Francophone MyCanal started as a free add-on for Canal Plus pay-TV subscribers in 2021,” added Murray. “In our last forecasts, we expected MyCanal to be a standalone platform. We now do not believe that this will happen. This will stifle SVoD growth in the Francophone countries.”