beIN Sports extends Extreme E deal to France
February 15, 2022
beIN Media Group, the global sports and entertainment group, has extended its non-exclusive broadcast rights deal with Extreme E, to now include France in addition to 32 countries across the Middle East & North Africa (MENA), and Asia.
beIN Sports will air live races featuring the 100 per cent electric motorsport cars, highlight shows and the series’ 20-part magazine programme, Electric Odyssey.
The second season of Extreme E starts on February 19th with the inaugural Desert X Prix race in Saudi Arabia, and will go on to visit Sardinia, Senegal or Scotland, Uruguay and Chile.
Ali Russell, Chief Marketing Officer at Extreme E said: “beIN Group is an important broadcast partner for Extreme E and we are delighted to be extending our partnership to now include France as well as the MENA and Asia regions. It is a great channel to be showing our unique sport for purpose and we’re looking forward to an action packed second season.”
Richard Verow, Chief Sports Officer beIN Media Group added: “We are pleased to broadcast Extreme E to our millions of subscribers across 33 territories spanning Asia, the Middle East & North Africa, and now France too. Extreme E is not only committed to raising awareness of climate change, but it is also focused on creating a level playing field for all. By broadcasting the series across the world, we look forward to shining a spotlight on the inspiring women in motorsport, aligning with the ambition behind our beINSPIRED project.”