Kantar doubles frequency of TGI Ireland consumer survey
February 15, 2022
Kantar’s Republic of Ireland TGI survey data will now be released twice a year to help advertisers and agencies plan effective campaigns as they navigate evolving consumer and media trends.
The business will collect responses continuously across the year and report on rolling samples to capture shifts in public behaviour. In particular the change will help to illuminate how the pandemic is still changing consumer habits and lifestyles.
Based on a nationally representative sample of 4,000 respondents, the TGI survey gives a detailed picture of people’s day-to-day behaviours, spending priorities, attitudes and media consumption. It is used daily by media agencies, brands and media owners to inform their media planning and selling.
The release dates for 2022 will be in May and October.
Christine Matthews, Head of TGI customer success at Kantar, commented: “The impact of the pandemic on consumer behaviour has been far reaching and the implications are still rippling out across the nation. Advertisers, agencies and media owners want the best, most up to date data possible to paint a picture of these shifts so they can deliver targeted, effective campaigns. The change we’ve made means we can provide the regular pulse of consumer intelligence clients need while maintaining the high-quality data standards that we’re known for.”