AMC Networks addressable ad slots in all original programming
February 18, 2022
AMC Networks is offering addressable ad slots in every hour of its original programming on AMC and WE tv in 2022 throughout the US. Amazon is the first client to leverage this capability, with a year-long relationship across multiple shows.
Offered in partnership with Canoe Ventures, the spots will run on Comcast, Charter and Cox cable systems, reaching more than 35 million US homes, with further expansion through the Go Addressable initiative. Three ad slots in every hour of original programming over the course of the year will be fully addressable. Amazon is teaming up with AMC to ensure households see the creative execution most relevant to them. In addition, AMC will be using the data company 605 to handle the attribution for the programme to track and measure the results as the campaign progresses.
“2022 will be the biggest year of original programming in our company’s history, and we are meeting that moment with the most valuable and relevant ads that have ever been possible on linear television, fully addressable spots reaching tens of millions of homes in every hour of original programming on AMC and WE tv,” said Evan Adlman, senior vice president of advanced advertising and digital partnerships for AMC Networks. “This is the culmination of years of work and planning, building most recently on the first national addressable campaigns we ran in partnership with Canoe in late 2020 and earlier this year. We are thrilled to be able to offer advertisers this capability and enhanced relevance, starting with this year-long relationship with Amazon.”
With three addressable ad slots per hour, advertisers can take advantage of this advanced capability for targeting and relevance in more than 35 million homes across the country viewing popular original series like the final seasons of The Walking Dead, Better Call Saul, and new original series including 61st Street, Dark Winds, Moonhaven, Tales of the Walking Dead, Anne Rice’s Interview with the Vampire, Anne Rice’s Mayfair Witches, and returning originals like Gangs of London, Kevin Can F**K Himself and Fear the Walking Dead.
AMC Networks says that offering the option of full addressability across all of its original programming is a continuation of the technological commitment it has made to its advertising partners to offer the most advanced buying and placement tools across its linear, digital and social inventory. This includes forging new opportunities for addressable, programmatic buying, expansive access on AVoD and FAST platforms.