Tremor increases TV data reach to 44m US homes
February 18, 2022
Tremor International, a global player in video and Connected TV advertising, has announced the increased scale of its data-driven TV Intelligence solution. Through new partnerships signed in recent months, the TV Intelligence solution’s national footprint now reaches 44 million US households, with a more holistic and representative dataset sourced from smart TVs and eighteen MVPD providers.
“All in, with our household scale, access to data sourced from smart TV OEMs that can be activated across the open internet, and support for highly customised segment activation and measurement regardless of buying model, the Tremor Video DSP and the Unruly SSP are positioned to offer buyers differentiated campaign strategies and optimisation,” said Jessica La Rosa, VP of Partnerships & Data, Tremor International. “We will further strengthen our offering in May 2022 when we gain exclusive access to VIDAA’s TV viewership data via ACR technology.”
Tremor International has entered into or activated data partnerships with six new MVPD partners, cross-screen panel linear and streaming viewership data from TVision, and exclusive TV viewership data from VIDAA, as well as streaming tune-in measurement data from iSpot.tv.
In October 2021, Tremor International announced an agreement with VIDAA, the operating system found on most Hisense TVs, as well as other OEMs including Toshiba, for exclusive access to VIDAA’s TV viewership data, both in the US and internationally. This agreement will go into effect in May 2022.
Most recently Tremor International integrated with TVision, which adds a panel dataset to their set-top box data and smart TV data. TVision’s person-level linear and streaming viewership data collected via a combination of computer vision, device detection and ACR technology will be mapped against Tremor International’s TV Intelligence household footprint.
“We are excited to be part of Tremor’s innovative solution for CTV measurement,” said Yan Liu, CEO, TVision. “We are confident that this approach of integrating multiple data sets, with person-level calibration panels like ours will provide the highly accurate data that the industry needs.”
As content providers increasingly shift to reaching audiences through streaming platforms, Tremor International has partnered with iSpot.tv to provide tune-in measurement on titles that are running only in streaming environments..
“Marketers looking to reduce the complexity of streaming campaign measurement shouldn’t have to give up granularity in attribution and lift models, or representativeness across viewing types, geography or other demographics. We’re pleased to partner with Tremor International to make it easier for their buyers to understand the efficacy of their CTV and OTT campaigns,” said Stuart Schwartzapfel, SVP of media partnerships, iSpot.tv. “Our partnership provides marketers with the flexibility to run campaigns across Tremor’s media footprint while taking advantage of the data accuracy and fidelity that comes with such a scaled smart TV footprint.”